Multi-line text content element

After rich text content is bound to data, HTML language content can be parsed

We live in an experience economy. Today's consumers are not only looking for aesthetic appeal, but are also attracted to the overall experience that a product or brand can provide. When it comes to packaging design, whether it's delivered directly to a customer's doorstep or viewed on a store shelf, plays an important role in people's overall experience with your brand. Clearly, the increasing demand for meaningful and interactive consumer moments is shaping the world of packaging design.

Interactive packaging

Creating a packaging experience is all about appealing to the senses in a different way, and Packaging Trends does just that. Interactive or "smart" packaging serves a dual purpose – it is designed to delight and engage customers. By creating additional functionality or use for packaging, you can encourage consumers to engage with your brand beyond just the unboxing experience.

This multi-purpose trend can take many forms. From packaging that can be transformed into functional or playful pieces such as puzzles, or materials that appeal to senses such as smell or touch in innovative ways, to sustainability-conscious labels and paper packaging that contains seeds and can be planted.

Even humble fast-response QR codes can be a great way to add a layer of digital interaction to your packaging design.

Super contrast

With consumer attention sought after more than ever, the visual experience of packaging design remains just as important as the interactive experience, and this next trend is one of the most striking trends on our list.

Image
Over the past few years, as consumers celebrate joyous moments in their daily lives, "dopamine dressing" and "dopamine decoration" have become regular words in our lexicon. We're going to see this increasingly impact how brands appeal to consumers who are looking for an extra spark of joy in what they buy.

The hyper-contrast packaging trend takes a "more is more" approach to packaging design. Harness the stark juxtaposition of angular shapes, mismatched patterns, and bright, highly saturated color palettes to create a purposeful clash of creative elements. This style is perfect for brands with bold, playful personalities who want to make a confident and impactful impression.

Understated but luxurious

When it comes to creating a memorable experience through packaging, not everything has to be loud or flashy. In 2024, there will also be a trend for brands to opt for discreet and luxurious packaging styles designed to create appeal and intentional subtle design choices throughout the unboxing process. As with the interactive packaging trend, it's all about creating small moments of discovery that keep consumers engaged and appreciative of the design for longer than usual.