The future trend of bag design
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2025-09-25 15:08
We live in an experience economy. Today's consumers are not only looking for aesthetic appeal, but are also attracted to the overall experience that a product or brand can provide. When it comes to packaging design, whether it's delivered directly to a customer's doorstep or viewed on a store shelf, plays an important role in people's overall experience with your brand. Clearly, the increasing demand for meaningful and interactive consumer moments is shaping the world of packaging design.
Interactive packaging
Creating a packaging experience is all about appealing to the senses in a different way, and Packaging Trends does just that. Interactive or "smart" packaging serves a dual purpose – it is designed to delight and engage customers. By creating additional functionality or use for packaging, you can encourage consumers to engage with your brand beyond just the unboxing experience.
This multi-purpose trend can take many forms. From packaging that can be transformed into functional or playful pieces such as puzzles, or materials that appeal to senses such as smell or touch in innovative ways, to sustainability-conscious labels and paper packaging that contains seeds and can be planted.
Even humble fast-response QR codes can be a great way to add a layer of digital interaction to your packaging design.
Super contrast
With consumer attention sought after more than ever, the visual experience of packaging design remains just as important as the interactive experience, and this next trend is one of the most striking trends on our list.
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Over the past few years, as consumers celebrate joyous moments in their daily lives, "dopamine dressing" and "dopamine decoration" have become regular words in our lexicon. We're going to see this increasingly impact how brands appeal to consumers who are looking for an extra spark of joy in what they buy.
The hyper-contrast packaging trend takes a "more is more" approach to packaging design. Harness the stark juxtaposition of angular shapes, mismatched patterns, and bright, highly saturated color palettes to create a purposeful clash of creative elements. This style is perfect for brands with bold, playful personalities who want to make a confident and impactful impression.
Understated but luxurious
When it comes to creating a memorable experience through packaging, not everything has to be loud or flashy. In 2024, there will also be a trend for brands to opt for discreet and luxurious packaging styles designed to create appeal and intentional subtle design choices throughout the unboxing process. As with the interactive packaging trend, it's all about creating small moments of discovery that keep consumers engaged and appreciative of the design for longer than usual.
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First, the production procedures 1. Preparation: install the transverse heat sealing knife, the bottom heat sealing knife, the reinforced heat sealing knife, and install the punching device. 2. Wear the film, set the EPC, and align the bag edge and pattern. 3. Adjust the bottom heat sealing knife, enter the length and size, the position direction of the knife should be level, use the upper knife as the reference to adjust the knife, and check whether the round hole is round. Set up the photoelectric sensor. 4. Install the bottom film and adjust it to the middle fold. Bottom adjustment membrane perforation. 5. Adjust the transverse heat sealing, so that the position of the heat sealing knife and the printing position are aligned. 6. Adjust and strengthen the heat sealing block, and make up the pressure at the intersection of the four layers. 7. Adjust the cutter and edge material cutting device. 8. Confirm and adjust the bottom punching position and bottom heat sealing position. Confirm and adjust the position of the transverse heat sealing knife and the reinforced heat sealing block. Confirm the heat sealing strength and adjust the heat sealing temperature. Second, the key points of production 1. The tension of the bottom membrane should not be too high. If the tension is too high, the round hole on the bottom surface will be deformed. The general tension is 0.05~0.2MPa. 2. One group of heat sealing knives has higher pressure and lower temperature, and the second and third groups use normal temperature and pressure. 3. The spring pressure of the reinforced heat sealing block is adjusted to zero, and only the self-weight of the heat sealing device is functional. 4. Silicone plates are generally made with a hardness of 50°, and a plate of 70° is used when the ironing area is small. 5. When heat sealing, the round hole on the bottom surface is called oval, which can increase the waiting time by 100min. 6. The bag making speed is generally 50~100 pieces/min. Through the understanding of the above stand-up pouch editor, I hope it can be helpful to you.
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